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Pironti and Alison Rieple -- 4. Designing for disruption: Strategic business model innovation / Julian Jenkins and Tim Fife …, Anitha Moorthy and Adela McMurray -- 6. The customer journey as a tool for business innovation and transformation / Judith …. Researching the design innovation process in a multinational: An Empathic Approach to the Application of the Delphi Technique …
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"This book contains material developed for use in the interdisciplinary courses on product development that we teach. Participants in these courses include graduate students in engineering, industrial design students, and MBA students. While we aimed the book at interdisciplinary graduate-level...
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