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The nation-branding legacy of the 2010 FIFA World Cup for South Africa
Knott, Brendon
;
Fyall, Alan
;
Jones, Ian
- In:
Journal of hospitality marketing & management
22
(
2013
)
5/6
,
pp. 569-595
Persistent link: https://www.econbiz.de/10010127353
Saved in:
2
Sport mega-events and nation branding : unique characteristics of the 2010 FIFA World Cup, South Africa
Knott, Brendon
;
Fyall, Alan
;
Jones, Ian
- In:
International journal of contemporary hospitality management
29
(
2017
)
3
,
pp. 900-923
Persistent link: https://www.econbiz.de/10011702098
Saved in:
3
Cultural Programmes for Sporting Mega Events
Stevenson, Nancy
-
2013
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning.
Persistent link: https://www.econbiz.de/10013485691
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