Sport mega-events and nation branding : unique characteristics of the 2010 FIFA World Cup, South Africa
Year of publication: |
2017
|
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Authors: | Knott, Brendon ; Fyall, Alan ; Jones, Ian |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 3, p. 900-923
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Subject: | South Africa | Stakeholders | FIFA World Cup | Mega-events | Nation-branding | Südafrika | Fußball | Football | Sportveranstaltung | Sport event | Großveranstaltung | Big event | Niederlande | Netherlands |
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