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Billboard advertising
Consumer behaviour
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Preismanagement
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Dienstleistungsqualität
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Internet marketing
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Online-Marketing
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Cinema advertising
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Consumer goods
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Corporate reputation
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Billboard and cinema advertising : missed opportunity or spoiled arms?
Frison, Steffi
;
Dekimpe, Marnik G.
;
Croux, Christophe
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
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