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What is the added value of an organic label? : proposition of a model of transfer from the perspective of ingredient branding
Jongmans, Eline
;
Dampérat, Maud
;
Jeannot, Florence
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 338-363
Persistent link: https://www.econbiz.de/10012178393
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