Sustainable consumption is gaining currency as a new environmental policy objective. This paper applies 'new economics' theory to evaluate a local organic food initiative as a tool for 'alternative' sustainable consumption, which is here understood to mean redefining social infrastructure and...

In recent years organically-grown produce for local markets has become more popular with consumers, and re-localising food chains has been put forward as a strategy for sustainable consumption due to the apparent benefits to local economies, communities, and environments. Notions of 'sustainable...