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Small- to medium-size biotech firms' marketing efforts during the fuzzy front end of innovation
Schoonmaker, Mary G.; Rau, Pradeep A. - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 1, pp. 49-56
Persistent link: https://www.econbiz.de/10010415265
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When opportunity meets ability : the moderating effects of prolific inventors on novel drug innovation following product development failure in biotechnology
Tzabbar, Daniel; Lahiri, Amrita; Seo, Donghwi; Boeker, … - In: Strategic management journal 44 (2023) 10, pp. 2534-2565
Persistent link: https://www.econbiz.de/10014342210
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When publications lead to products : the open science conundrum in new product development
Jong, Simcha; Slavova, Kremena - In: Research policy : policy, management and economic … 43 (2014) 4, pp. 645-654
Persistent link: https://www.econbiz.de/10010407367
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Marketing- und Technologiestrategien : Unternehmen der Biotechnologie im internationalen Vergleich
Weisenfeld-Schenk, Ursula - 1995
Persistent link: https://www.econbiz.de/10000544146
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Open innovation in German biotechnology : an empirical analysis of the management of innovation alliances
Effelsberg, Martin - In: International journal of globalisation and small … 5 (2013) 4, pp. 225-255
Persistent link: https://www.econbiz.de/10010205799
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Patent citations : an analysis of quality differences and citing practices in hybrid corn
Moser, Petra; Ohmstedt, Joerg; Rhode, Paul W. - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1926-1940
Persistent link: https://www.econbiz.de/10011855761
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An Integrated Strategy for Launching a New Product in the Biotech Industry
Azzone, Giovanni; Dalla Pozza, Ilaria - 2012
The scope of this paper is to propose an integrated strategy to support the decision process of a semiconductor company interested in entering a new market and launching a new product in the biotech industry. The complexity of the environment and the high number of factors involved, leads to the...
Persistent link: https://www.econbiz.de/10014029009
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The risk of de-risking innovation : optimal R&D strategies in ambiguous environments
Drakeman, Donald L.; Oraiopoulos, Nektarios - In: California management review 62 (2020) 3, pp. 42-63
Persistent link: https://www.econbiz.de/10012231363
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Absorptive, innovative and adaptive capabilities and their impact on project and project portfolio performance
Biedenbach, Thomas; Müller, Ralf - In: International journal of project management : the … 30 (2012) 5, pp. 621-635
Persistent link: https://www.econbiz.de/10009557638