Ranchhod, Ashok; Gurãu, Cãlin; Hackney, Ray - In: International Journal of Physical Distribution & … 30 (2000) 7/8, pp. 697-710
Investigates the application of the Internet marketing and information exchange strategies in the Biotechnology sector. The Internet is particularly valuable in this context because not only does it offer instant information about products and services, but it also allows an interactive medium...