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Influence of entry modes on communication strategies of international new ventures in foreign markets : a preliminary study
Veilleux, Sophie; Haskell, Nancy; Pons, Frank - In: International journal of business and globalisation : IJBG 6 (2011) 2, pp. 117-135
Persistent link: https://www.econbiz.de/10008939578
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Going global : how smaller enterprises benefit from strategic alliances
Veilleux, Sophie; Haskell, Nancy; Pons, Frank - In: Journal of business strategy 33 (2012) 5, pp. 22-31
Persistent link: https://www.econbiz.de/10009674321