//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Black people"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
What products can benefit from...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Black people
Consumer behaviour
25
Konsumentenverhalten
25
Advertising effects
16
Werbewirkung
16
Advertising
14
Werbung
12
Beziehungsmarketing
10
Brand management
10
Markenführung
10
Relationship marketing
10
Brand image
9
Markenimage
9
Ethnic group
7
Ethnische Gruppe
7
Brand
6
Markenartikel
6
Social Web
6
Social web
6
Internet marketing
5
Online-Marketing
5
USA
5
United States
5
Emotion
4
Marketing management
4
Marketingmanagement
4
Print advertising
4
Printwerbung
4
Betriebswirtschaftsstudium
3
Communal-brand connection
3
Confidence
3
E-commerce
3
Electronic Commerce
3
Graduate business education
3
Personality psychology
3
Persönlichkeitspsychologie
3
Vertrauen
3
brand loyalty
3
African American consumers
2
Attitudes
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Fazli-Salehi, Reza
2
Madadi, Rozbeh
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Published in...
All
Journal of consumer marketing
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand love and ethnic identification : the mediating role of brand attachment among African American consumers
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
39
(
2022
)
4
,
pp. 358-370
Persistent link: https://www.econbiz.de/10013398163
Saved in:
2
Social identification theory and the elaboration likelihood model : impact of strength of ethnic identification among African American consumers on services advertising evaluations
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10014519717
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->