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~subject:"Blutspendedienst"
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Blutspendedienst
Consumer behaviour
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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International journal of nonprofit & voluntary sector marketing
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ECONIS (ZBW)
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Investigating online recognition for blood donor retention : an experiential donor value approach
Chell, Kathleen
;
Mortimer, Gary
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
2
,
pp. 143-163
Persistent link: https://www.econbiz.de/10010520419
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An identity-based model explaining online donor appreciation
Chell, Kathleen
;
Mortimer, Gary
;
Masser, Barbara M.
; …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10014228869
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