Investigating online recognition for blood donor retention : an experiential donor value approach
Kathleen Chell and Gary Mortimer
| Year of publication: |
2014
|
|---|---|
| Authors: | Chell, Kathleen ; Mortimer, Gary |
| Published in: |
International journal of nonprofit & voluntary sector marketing. - Malden, Mass. : Wiley-Blackwell, ISSN 1479-103X, ZDB-ID 2093810-X. - Vol. 19.2014, 2, p. 143-163
|
| Subject: | Nonprofit-Marketing | Nonprofit marketing | Kundenbindung | Customer retention | Blutspendedienst | Blood service | Online-Marketing | Internet marketing | Australien | Australia |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1002/nvsm.1489 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010520419