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Identifying the causal relationship between social media content of a Bollywood movie and its box-office success : a text mining approach
Bhattacharjee, Biplab; Sridhar, Amulyashree; Dutta, Anirban - In: International journal of business information systems : … 24 (2017) 3, pp. 344-368
Persistent link: https://www.econbiz.de/10011754757