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Brand image associations for large virtual groups
Danes, Jeffrey E.; Hess, Jeffrey S.; Story, John W.; … - In: Qualitative market research : an international journal 13 (2010) 3, pp. 309-323
Persistent link: https://www.econbiz.de/10008901315
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On the validity of measuring brand images by rating concepts and free associations
Danes, Jeffrey E.; Hess, Jeffrey S.; Story, John W.; … - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 289-303
Persistent link: https://www.econbiz.de/10009428110