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~subject:"Brand"
~subject:"Geschichte 1945-1985"
~type_genre:"Arbeitspapier"
~type_genre:"Bildband"
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Brand
Geschichte 1945-1985
Werbung
626
Advertising
593
Theorie
201
Theory
201
Advertising effects
101
Consumer behaviour
101
Konsumentenverhalten
101
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101
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71
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71
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24
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24
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24
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Arbeitspapier
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1
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1
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1
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1
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1
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1
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1
Krol, Michal
1
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1
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1
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1
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1
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1
Rao, Ambar G.
1
Rossiter, John R.
1
Schlegelmilch, Jürgen
1
Schweiger, Günter
1
Siegert, Elfriede
1
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1
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1
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1
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1
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ECONIS (ZBW)
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Can't buy me love : investigating the effect of advertising on brand awareness and perceived quality using panel data
Clark, C. Robert
(
contributor
); …
-
2008
-
[Rev.]
Persistent link: https://www.econbiz.de/10003783463
Saved in:
2
Media concentration and consumer product prices
Dukes, Anthony
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003156229
Saved in:
3
Co-branding in advertising : the issue of product and brand fit
Geuens, Maggie
(
contributor
);
Pecheux, Claude
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003332108
Saved in:
4
Mercedes-Benz : Ihr guter Stern auf allen Straßen ; vier Jahrzehnte Mercedes-Benz-
Werbung
Schlegelmilch, Jürgen
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003417085
Saved in:
5
Store brands and the role of advertising
Griffith, Rachel
;
Krol, Michal
;
Smith, Kate
-
2015
Persistent link: https://www.econbiz.de/10011399107
Saved in:
6
Advertising, brand loyalty and pricing
Chioveanu, Ioana
(
contributor
)
-
2005
-
1. ed.
Persistent link: https://www.econbiz.de/10003190258
Saved in:
7
Persil bleibt Persil : aus dem langen Leben einer großen Marke ; die Marke Persil in Österreich seit 1985, in Central Eastern Europe, in Deutschland, in der Welt ; eine markentechn...
Springinsfeld, Leopold
-
2005
-
2. Aufl.
Persistent link: https://www.econbiz.de/10002734186
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8
Estimating dynamic effects of promotions on brand choice
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001433319
Saved in:
9
Assessing when increased media weight helps sales of real-world brands
MacInnis, Deborah J.
;
Rao, Ambar G.
;
Weiss, Allen M.
-
2002
Persistent link: https://www.econbiz.de/10001673493
Saved in:
10
Brand equity building for new brands via appropriate advertising symbol selection
Rossiter, John R.
;
Ang, Lawrence
-
1992
Persistent link: https://www.econbiz.de/10000845118
Saved in:
1
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