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~subject:"Brand"
~subject:"Mercedes <Marke>"
~type_genre:"Bildband"
~type_genre:"Conference paper"
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International journal of advertising : the quarterly review of marketing communications
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Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
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ECONIS (ZBW)
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Mercedes-Benz : Ihr guter Stern auf allen Straßen ; vier Jahrzehnte Mercedes-Benz-
Werbung
Schlegelmilch, Jürgen
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003417085
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2
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
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Persil bleibt Persil : aus dem langen Leben einer großen Marke ; die Marke Persil in Österreich seit 1985, in Central Eastern Europe, in Deutschland, in der Welt ; eine markentechn...
Springinsfeld, Leopold
-
2005
-
2. Aufl.
Persistent link: https://www.econbiz.de/10002734186
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4
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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