//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
~subject:"Mercedes <Marke>"
~type_genre:"Bildband"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Gesellschaftspolitische Releva...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Mercedes <Marke>
Werbung
38
Advertising
33
USA
8
United States
8
Theorie
7
Theory
7
Deutschland
6
Germany
6
Werbewirkung
6
Advertising effects
5
Consumer behaviour
5
Geschichte
5
Konsumentenverhalten
5
Marketing
4
Preismanagement
4
Pricing strategy
4
Advertising industry
3
Innovation
3
Markenartikel
3
Werbewirtschaft
3
Anzeigenwerbung
2
Automotive industry
2
Brand management
2
Business history
2
Duopol
2
Duopoly
2
Eastern Europe
2
Großbritannien
2
Internet
2
Kfz-Industrie
2
Markenführung
2
Market concentration
2
Market structure
2
Marketing management
2
Marketingmanagement
2
Marktstruktur
2
Oligopol
2
Oligopoly
2
Osteuropa
2
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Bildband
Sammlung
Article in journal
222
Aufsatz in Zeitschrift
222
Aufsatz im Buch
19
Book section
19
Graue Literatur
19
Non-commercial literature
19
Hochschulschrift
13
Thesis
11
Arbeitspapier
10
Working Paper
10
Aufsatzsammlung
4
Einführung
3
Bibliografie
2
Bibliografie enthalten
2
Bibliography included
2
Case study
2
Collection of articles of several authors
2
Collection of articles written by one author
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Lehrbuch
2
Sammelwerk
2
Textbook
2
Company information
1
Conference proceedings
1
Fallstudiensammlung
1
Festschrift
1
Firmeninformation
1
Glossar enthalten
1
Glossary included
1
Konferenzschrift
1
Ratgeber
1
Reprint
1
more ...
less ...
Language
All
German
2
English
2
Author
All
Pierce, Joshua R.
1
Rosengren, Sara
1
Schlegelmilch, Jürgen
1
Schweiger, Günter
1
Siegert, Elfriede
1
Springinsfeld, Leopold
1
Institution
All
Mercedes-Benz-Aktiengesellschaft
1
Österreichische Werbewissenschaftliche Gesellschaft
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Persil bleibt Persil : aus dem langen Leben einer großen Marke ; die Marke Persil in Österreich seit 1985, in Central Eastern Europe, in Deutschland, in der Welt ; eine markentechn...
Springinsfeld, Leopold
-
2005
-
2. Aufl.
Persistent link: https://www.econbiz.de/10002734186
Saved in:
2
Facing clutter : on message competition in marketing communications
Rosengren, Sara
-
2008
Persistent link: https://www.econbiz.de/10003814411
Saved in:
3
Investment, acquisitions, and financial constraints
Pierce, Joshua R.
-
2007
Persistent link: https://www.econbiz.de/10009697372
Saved in:
4
Mercedes-Benz : Ihr guter Stern auf allen Straßen ; vier Jahrzehnte Mercedes-Benz-
Werbung
Schlegelmilch, Jürgen
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003417085
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->