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Can't buy me love : investigating the effect of advertising on brand awareness and perceived quality using panel data
Clark, C. Robert (contributor);  … - 2008 - [Rev.]
Persistent link: https://www.econbiz.de/10003783463
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Media concentration and consumer product prices
Dukes, Anthony (contributor) - 2005
Persistent link: https://www.econbiz.de/10003156229
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Co-branding in advertising : the issue of product and brand fit
Geuens, Maggie (contributor); Pecheux, Claude (contributor) - 2006
Persistent link: https://www.econbiz.de/10003332108
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Mercedes-Benz : Ihr guter Stern auf allen Straßen ; vier Jahrzehnte Mercedes-Benz-Werbung
Schlegelmilch, Jürgen - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003417085
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Store brands and the role of advertising
Griffith, Rachel; Krol, Michal; Smith, Kate - 2015
Persistent link: https://www.econbiz.de/10011399107
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Advertising, brand loyalty and pricing
Chioveanu, Ioana (contributor) - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10003190258
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Estimating dynamic effects of promotions on brand choice
Paap, Richard; Franses, Philip Hans - 1999
Persistent link: https://www.econbiz.de/10001433319
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Assessing when increased media weight helps sales of real-world brands
MacInnis, Deborah J.; Rao, Ambar G.; Weiss, Allen M. - 2002
Persistent link: https://www.econbiz.de/10001673493
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Brand equity building for new brands via appropriate advertising symbol selection
Rossiter, John R.; Ang, Lawrence - 1992
Persistent link: https://www.econbiz.de/10000845118