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Marketing communications
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Brand
Consumer behaviour
82
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Advertising effects
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66
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50
Belgium
50
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40
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39
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29
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29
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21
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18
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18
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17
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Pelsmacker, Patrick de
7
Dens, Nathalie
6
Geuens, Maggie
6
Avramova, Yana R.
3
De Wulf, Kristof
2
Van Kerckhove, Anneleen
2
Verhellen, Yann
2
Vermeir, Iris
2
Weijters, Bert
2
Heeremans, Eva
1
Kobuszewski Volles, Barbara
1
Pecheux, Claude
1
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Journal of business research : JBR
3
International journal of advertising : the quarterly review of marketing communications
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Cutting edge international research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
3
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
5
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
6
Brand placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
7
The effects of brand placement disclosures in fiction
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10013362336
Saved in:
8
A new measure of brand personality
Geuens, Maggie
(
contributor
);
Weijters, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787830
Saved in:
9
A new measure of brand personality
Geuens, Maggie
;
Weijters, Bert
;
De Wulf, Kristof
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 97-107
Persistent link: https://www.econbiz.de/10003866606
Saved in:
10
A motivational account of the question-behavior effect
Van Kerckhove, Anneleen
;
Geuens, Maggie
;
Vermeir, Iris
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 111-127
Persistent link: https://www.econbiz.de/10009563545
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