Marketing communications
Patrick De Pelsmacker; Maggie Geuens; Joeri Van den Bergh
| Year of publication: |
2004 ; 2nd ed
|
|---|---|
| Authors: | Pelsmacker, Patrick de ; Geuens, Maggie ; Van den Bergh, Joeri |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Werbung | Advertising | Marketingmanagement | Marketing management | Marketing | Kommunikationspolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 578 S Ill., graph. Darst 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie |
| Language: | English |
| Notes: | Bibliography Previous ed.: 2001 Includes bibliographical references and index. - Previous ed.: 2001 pbk. - : No price |
| ISBN: | 0-273-68500-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001810555