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PR 2.0 : new media, new tools,...
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Brand
Strategisches Management
39,904
Strategic management
32,777
Markenführung
17,004
Brand management
16,982
Öffentlichkeitsarbeit
9,796
Public relations
8,886
Konsumentenverhalten
7,989
Consumer behaviour
7,988
Markenimage
7,133
Brand image
6,997
Deutschland
6,112
Theorie
6,079
Theory
5,989
Germany
5,370
Markenartikel
5,249
USA
4,031
Social Web
3,892
Social web
3,888
Unternehmenserfolg
3,670
United States
3,569
Firm performance
3,497
Beziehungsmarketing
3,306
Relationship marketing
3,301
Kommunikationsmedien
3,206
Communication media
3,203
Corporate Social Responsibility
3,000
Corporate social responsibility
2,941
Marketingmanagement
2,910
Organisatorischer Wandel
2,909
Organizational change
2,908
Marketing management
2,839
Multinationales Unternehmen
2,821
Unternehmen
2,701
Transnational corporation
2,602
Innovationsmanagement
2,558
Innovation
2,490
Marketing
2,472
Online-Marketing
2,454
Internet marketing
2,363
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Undetermined
2,465
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854
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Article
3,968
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1,264
Journal
6
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3,531
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391
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391
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137
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116
Non-commercial literature
116
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111
Arbeitspapier
87
Working Paper
87
Collection of articles of several authors
76
Sammelwerk
76
Conference paper
51
Konferenzbeitrag
51
Aufsatzsammlung
49
Reprint
35
Case study
33
Fallstudie
33
Bibliografie enthalten
24
Bibliography included
24
Konferenzschrift
22
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12
Lehrbuch
11
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10
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10
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9
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6
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5
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4
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4
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4
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3
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6
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Baumgarth, Carsten
21
Burmann, Christoph
20
De Chernatony, Leslie
20
Phau, Ian
20
Fournier, Susan
19
Keller, Kevin Lane
19
Sarkar, Abhigyan
18
Melewar, T. C.
17
Esch, Franz-Rudolf
16
Fetscherin, Marc
16
Dawes, John
15
Khan, Imran
14
Ko, Eunju
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Guzman, Francisco
13
Japutra, Arnold
13
Steenkamp, Jan-Benedict E. M.
13
Loureiro, Sandra Maria Correia
12
Romaniuk, Jenni
12
Sattler, Henrik
12
Sharp, Byron
12
Rahman, Zillur
11
Schmidt, Holger J.
11
Trinh, Giang
11
Veloutsou, Cleopatra
11
Bruhn, Manfred
10
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Kapferer, Jean-Noël
10
Sreejesh, S.
10
Uggla, Henrik
10
Foroudi, Pantea
9
Gupta, Suraksha
9
Han, Heesup
9
Khamitov, Mansur
9
Koll, Oliver
9
Kumar, Vikas
9
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Springer Fachmedien Wiesbaden
10
Gesellschaft zur Erforschung des Markenwesens
7
NetLibrary, Inc
7
Information Resources Management Association
4
Books on Demand GmbH <Norderstedt>
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Lithuanian University of Agriculture
2
Verlag Dr. Kovač
2
American Marketing Association
1
Brandsboard e.V.
1
Chambre de commerce et d'industrie de Paris
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Helmut-Schmidt-Universität
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Wirtschafts- und Sozialwissenschaften des Landbaus <München> / Abteilung Marktlehre der Agrar- und Ernährungswirtschaft
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
International Institute of Social and Economic Sciences
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationaler Markentag <3, 2009, Wien>
1
Internationales Design Zentrum Berlin
1
Kraft Foods Deutschland GmbH & Co. KG
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Markendialog <15, 2011, Berlin>
1
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Published in...
All
Journal of business research : JBR
246
The journal of brand management : an international journal
232
The journal of product & brand management
194
Journal of retailing and consumer services
141
European journal of marketing : EJM
56
Psychology & marketing
49
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Journal of strategic marketing
38
Marketing intelligence & planning
37
SpringerLink / Bücher
37
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
International journal of hospitality management
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of consumer marketing
28
Journal of marketing
27
Journal of the Academy of Marketing Science
27
Brands and branding
26
Business horizons
26
Journal of fashion marketing and management
26
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
International journal of consumer studies
24
Journal of marketing management : MM
24
Journal of promotion management : innovations in planning and applied research
24
Cogent business & management
23
Journal of global marketing
23
The IUP journal of brand management : IJBRM
23
International journal of advertising : the review of marketing communications
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Journal of retailing
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Qualitative market research : an international journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
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Source
All
ECONIS (ZBW)
5,223
RePEc
11
BASE
3
Other ZBW resources
1
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1
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1
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
2
Souveräne Markenführung : Managementkonzept zur Führung von Marken im Zeitalter von Social Media
Kramer, Klaas
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008648622
Saved in:
3
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
4
Brand crisis-sentiment analysis of user-generated comments about Maggi on Facebook
Mishra, Mridula S.
;
Sharma, Ruppal Walia
- In:
Corporate reputation review : an international journal
22
(
2019
)
2
,
pp. 48-60
Persistent link: https://www.econbiz.de/10012035781
Saved in:
5
Can consumers be persuaded on brand microblogs? : an empirical study
Zhang, Kem Z. K.
;
Barnes, Stuart J.
;
Zhao, Sesia J.
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011813442
Saved in:
6
Transforming consumers into brands : tracing transformation processes of the practice of blogging
Erz, Antonia
;
Christensen, Anna-Bertha Heeris
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
Saved in:
7
The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Saved in:
8
How brand community practices create value
Schau, Hope Jensen
;
Muñiz, Albert M.
;
Arnould, Eric J.
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 30-51
Persistent link: https://www.econbiz.de/10003875403
Saved in:
9
Leveraging user-generated content: a visual case analysis of Contiki's brand co-creation campaign
Ouschan, Robyn
;
Turkington, Jay
;
Napoli, Julie
- In:
Handbook of research on customer engagement
,
(pp. 329-357)
.
2019
Persistent link: https://www.econbiz.de/10013163394
Saved in:
10
Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Wang, Yan
- In:
Corporate communications : an international journal
21
(
2016
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
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