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Neuronale Netze zur Bestimmung nichtlinearer Nutzenfunktionen in Markenwahlmodellen

Probst, Markus - 2002

Persistent link: https://www.econbiz.de/10001629297

A joint framework for category purchase and consumption behavior

Oest, Rutger van; Paap, Richard; Franses, Philip Hans - 2002

Persistent link: https://www.econbiz.de/10001726779

Consumer evaluations of competing brands : perceptual versus predictive validity

Woodside, Arch G. - In: Psychology & marketing 29 (2012) 6, pp. 458-466

Persistent link: https://www.econbiz.de/10009554784

Contrefaçon et ostentation

Maître, Philippe; Perrino, Muriel - In: Revue d'économie industrielle 117 (2007) 1, pp. 75-92

Persistent link: https://www.econbiz.de/10003480994

A Joint Framework for Category Purchase and Consumption Behavior

Oest, R.D. van; Paap, Richard; Franses, Philip Hans - 2003

We propose a consistent utility-based framework to jointly explain a household's decisions on purchase incidence, brand choice and purchase quantity. The approach differs from other approaches, currently available in the literature, as it is able to take into account consumption dynamics. In the...

Persistent link: https://www.econbiz.de/10014096103