Consumer evaluations of competing brands : perceptual versus predictive validity
Arch G. Woodside
| Year of publication: |
2012
|
|---|---|
| Authors: | Woodside, Arch G. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 6, p. 458-466
|
| Subject: | Markenartikel | Brand | Lebensmittel | Food | Wettbewerb | Competition | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Nutzentheorie | Utility theory | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009554784