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The benefits of computer-based brand concept mapping
Meißner, Martin; Kottemann, Pascal; Decker, Reinhold; … - In: Schmalenbach business review : sbr 67 (2015) 4, pp. 430-453
Persistent link: https://www.econbiz.de/10011374490
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Standortmarketing durch Networking - Erfahrungen und Herausforderungen am Beispiel von OWL Maschinenbau e. V.
Decker, Reinhold; Pörschmann, Gerald - In: Netzwerke und strategische Kooperationen in der …, (pp. 70-78). 2005
Persistent link: https://www.econbiz.de/10003091352
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A mechanism for aggregating association network data : an application to brand concept maps
Böger, Daniel; Kottemann, Pascal; Meißner, Martin; … - In: Journal of business research : JBR 79 (2017), pp. 90-106
Persistent link: https://www.econbiz.de/10011745158
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My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike; Rump, Markus; Decker, Reinhold - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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Enhancing internal branding outcomes through customer experience management : new empirical insights from the automotive industry
Souka, Mohamed; Rump, Markus; Löffler, Michael; … - In: Marketing : ZFP ; journal of research and management 45 (2023) 2, pp. 22-34
Persistent link: https://www.econbiz.de/10014306383