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The benefits of computer-based brand concept mapping
Meißner, Martin
;
Kottemann, Pascal
;
Decker, Reinhold
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
4
,
pp. 430-453
Persistent link: https://www.econbiz.de/10011374490
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2
Standortmarketing durch Networking - Erfahrungen und Herausforderungen am Beispiel von OWL Maschinenbau e. V.
Decker, Reinhold
;
Pörschmann, Gerald
- In:
Netzwerke und strategische Kooperationen in der …
,
(pp. 70-78)
.
2005
Persistent link: https://www.econbiz.de/10003091352
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3
A mechanism for aggregating association network data : an application to brand concept maps
Böger, Daniel
;
Kottemann, Pascal
;
Meißner, Martin
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 90-106
Persistent link: https://www.econbiz.de/10011745158
Saved in:
4
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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5
Enhancing internal branding outcomes through customer experience management : new empirical insights from the automotive industry
Souka, Mohamed
;
Rump, Markus
;
Löffler, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014306383
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