//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Implizite Konsumentenentscheid...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
Konsumentenverhalten
79,088
Consumer behaviour
78,655
Markenführung
17,009
Brand management
16,987
Theorie
9,510
Beziehungsmarketing
9,363
Relationship marketing
9,351
Theory
9,346
Markenimage
8,872
Brand image
8,733
Markenartikel
6,161
Kundenzufriedenheit
5,495
Customer satisfaction
5,494
Online-Handel
5,430
Online retailing
5,416
Social Web
5,283
Social web
5,278
USA
5,077
Online-Marketing
4,988
Internet marketing
4,936
Deutschland
4,921
United States
4,874
Germany
4,571
Einzelhandel
4,335
Dienstleistungsqualität
4,334
Service quality
4,331
Retail trade
4,242
Werbewirkung
3,902
Advertising effects
3,853
Electronic Commerce
3,620
Verbraucherverhalten
3,559
E-commerce
3,481
Marketingmanagement
3,363
Experiment
3,343
Marketing management
3,333
Emotion
3,247
Werbung
3,236
Advertising
3,147
Privater Konsum
2,832
more ...
less ...
Online availability
All
Undetermined
2,631
Free
976
Type of publication
All
Article
4,582
Book / Working Paper
1,541
Journal
8
Type of publication (narrower categories)
All
Article in journal
4,016
Aufsatz in Zeitschrift
4,016
Aufsatz im Buch
517
Book section
517
Graue Literatur
216
Non-commercial literature
216
Hochschulschrift
213
Thesis
169
Arbeitspapier
164
Working Paper
164
Collection of articles of several authors
84
Sammelwerk
84
Conference paper
56
Konferenzbeitrag
56
Reprint
52
Aufsatzsammlung
51
Case study
38
Fallstudie
38
Bibliografie enthalten
34
Bibliography included
34
Konferenzschrift
23
Conference proceedings
13
Lehrbuch
11
Handbook
10
Handbuch
10
Textbook
9
Ratgeber
6
Bibliografie
5
Guidebook
5
Mehrbändiges Werk
5
Multi-volume publication
5
Collection of articles written by one author
4
Fallstudiensammlung
4
Sammlung
4
Systematic review
4
Übersichtsarbeit
4
Company information
3
Einführung
3
Festschrift
3
Firmeninformation
3
more ...
less ...
Language
All
English
5,595
German
514
French
12
Undetermined
12
Polish
4
Lithuanian
2
Russian
2
Arabic
1
Dutch
1
Swedish
1
more ...
less ...
Author
All
Dawes, John
24
Phau, Ian
24
Fournier, Susan
23
Baumgarth, Carsten
22
Keller, Kevin Lane
22
Burmann, Christoph
21
De Chernatony, Leslie
21
Sarkar, Abhigyan
19
Sattler, Henrik
19
Esch, Franz-Rudolf
18
Fetscherin, Marc
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Dubé, Jean-Pierre
15
Sharp, Byron
15
Diamantopoulos, Adamantios
14
Huber, Frank
14
Khan, Imran
14
Ko, Eunju
14
Sarkar, Juhi Gahlot
14
Steenkamp, Jan-Benedict E. M.
14
Bang, Nguyen
13
Bronnenberg, Bart J.
13
Guzman, Francisco
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Veloutsou, Cleopatra
13
Bauer, Hans H.
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Bruhn, Manfred
11
Gunasti, Kunter
11
Rahman, Zillur
11
Schmidt, Holger J.
11
Trinh, Giang
11
Baumgartner, Bernhard
10
Christodoulides, George
10
Ekinci, Yuksel
10
Elliott, Richard
10
Herrmann, Andreas
10
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
12
Gesellschaft zur Erforschung des Markenwesens
7
NetLibrary, Inc
7
National Bureau of Economic Research
5
Information Resources Management Association
4
Verlag Dr. Kovač
4
Books on Demand GmbH <Norderstedt>
2
Europäische Kommission
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Lithuanian University of Agriculture
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Marketing Association
1
Athens Institute for Education and Research
1
Brandsboard e.V.
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Helmut-Schmidt-Universität
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Wirtschafts- und Sozialwissenschaften des Landbaus <München> / Abteilung Marktlehre der Agrar- und Ernährungswirtschaft
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
269
The journal of brand management : an international journal
261
The journal of product & brand management
200
Journal of retailing and consumer services
162
Psychology & marketing
69
European journal of marketing : EJM
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Asia Pacific journal of marketing and logistics
46
SpringerLink / Bücher
44
Journal of strategic marketing
40
Marketing letters : a journal of research in marketing
38
Marketing intelligence & planning
37
Journal of fashion marketing and management
36
The journal of consumer marketing
36
Journal of marketing communications
35
International journal of hospitality management
32
Journal of marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Journal of the Academy of Marketing Science
30
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of promotion management : JPM
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Business horizons
27
Brands and branding
26
International journal of consumer studies
26
International journal of market research : JMRS ; the journal of the Market Research Society
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of marketing management : MM
26
Journal of global marketing
25
Journal of promotion management : innovations in planning and applied research
25
Journal of retailing
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
International marketing review
24
International journal of advertising : the review of marketing communications
22
Marketing : ZFP ; journal of research and management
22
International journal of advertising : the quarterly review of marketing communications
21
more ...
less ...
Source
All
ECONIS (ZBW)
6,115
RePEc
12
BASE
3
Other ZBW resources
1
Showing
1
-
10
of
6,131
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
Saved in:
2
Contested brands : how antagonistic market actors disrupt brand meanings
Dietrich, Daniel
-
2020
Persistent link: https://www.econbiz.de/10013440275
Saved in:
3
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
4
New brands : contextual differences and development of brand associations over time
Daniels, Jason
;
Kunkel, Thilo
;
Karg, Adam
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011998392
Saved in:
5
The effects of product fit and brand fit on memory retention for brand alliances : when less is more : evidence from Chinese firms
Norman, Andrew T.
- In:
International journal of management and marketing …
9
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011551967
Saved in:
6
Brand management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa
;
Marinho, Sandra
;
Balonas, Sara
;
Melo, …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
Saved in:
7
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
8
Brand activism and millennials : an empirical investigation into the perception of millennials towards brand activism
Shetty, A. Shivakanth
;
Venkataramaiah, Nagendra Belavadi
; …
- In:
Problems and perspectives in management : PPM ; …
17
(
2019
)
4
,
pp. 163-175
Persistent link: https://www.econbiz.de/10012175945
Saved in:
9
Up, up, and away : upgrading as a response to dissimilar brand users
Wang, Yajin
;
John, Deborah Roedder
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 142-157
Persistent link: https://www.econbiz.de/10012177249
Saved in:
10
Putting the person back in person-brands : understanding and managing the two-bodied brand
Fournier, Susan
;
Eckhardt, Giana M.
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 602-619
Persistent link: https://www.econbiz.de/10012177602
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->