A conceptual analysis of brand intimacy on social media platforms
Year of publication: |
October 2018
|
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Authors: | Almubarak, Alanoud F. ; Pervan, Simon J. ; Johnson, Lester W. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 6, p. 463-478
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Subject: | Brand community | brand management | Facebook | Social Web | Social web | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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