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Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Journal of wine economics 16 (2021) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
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Quality of an experience good : the interaction of price and advertising as a determining factor
Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Total quality management & business excellence 34 (2023) 7/8, pp. 807-826
Persistent link: https://www.econbiz.de/10014549084
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Detecting free riders in collective brands through a hierarchical choice process
Nicolau, Juan L.; Más Ruiz, Francisco José - In: Journal of travel research : a quarterly publication of … 54 (2015) 3, pp. 288-301
Persistent link: https://www.econbiz.de/10010527090
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Brand alliances and stock reactions
Más Ruiz, Francisco José; Nicolau, Juan Luis; … - In: Journal of business-to-business marketing 28 (2021) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10012584473
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Testing the decoy effect in the presence od store brands
Sellers Rubio, Ricardo; Nicolau-Gonzalbez, Juan-Luis - In: International journal of retail & distribution management 43 (2015) 1, pp. 113-125
Persistent link: https://www.econbiz.de/10010526583