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International journal of retail & distribution management
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1
Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
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2
Quality of an experience good : the interaction of price and advertising as a determining factor
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Total quality management & business excellence
34
(
2023
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10014549084
Saved in:
3
Detecting free riders in collective brands through a hierarchical choice process
Nicolau, Juan L.
;
Más Ruiz, Francisco José
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
3
,
pp. 288-301
Persistent link: https://www.econbiz.de/10010527090
Saved in:
4
Brand alliances and stock reactions
Más Ruiz, Francisco José
;
Nicolau, Juan Luis
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10012584473
Saved in:
5
Testing the decoy effect in the presence od store brands
Sellers Rubio, Ricardo
;
Nicolau-Gonzalbez, Juan-Luis
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 113-125
Persistent link: https://www.econbiz.de/10010526583
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