Testing the decoy effect in the presence od store brands
Year of publication: |
2015
|
---|---|
Authors: | Sellers Rubio, Ricardo ; Nicolau-Gonzalbez, Juan-Luis |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 43.2015, 1, p. 113-125
|
Subject: | Store brands | Promotion | Consumers | Decoy | Framework of sales promotion | Relative preference | Verkaufsförderung | Sales promotion | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Einzelhandel | Retail trade |
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