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Prinzipal-Agent-Theorie
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Melewar, T. C.
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Fetscherin, Marc
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Diamantopoulos, Adamantios
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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Lehmanns Media GmbH
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Brandsboard e.V.
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Edward Elgar Publishing
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Erich-Schmidt-Verlag <Berlin>
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European University Institute
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Europäische Kommission / Gemeinsame Forschungsstelle
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Global Brand Conference <11., 2016, Bradford>
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Goethe-Universität Frankfurt am Main
1
Helmut-Schmidt-Universität
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Institut für Handelsmanagement <Münster (Westf)>
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Institut für Wirtschafts- und Sozialwissenschaften des Landbaus <München> / Abteilung Marktlehre der Agrar- und Ernährungswirtschaft
1
Interbrand
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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International Institute for Environment and Development
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Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
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Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
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Internationaler Markentag <3, 2009, Wien>
1
Internationales Design Zentrum Berlin
1
Kraft Foods Deutschland GmbH & Co. KG
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Markendialog <15, 2011, Berlin>
1
Markendialog <6, 2002, Frankfurt, Main>
1
Markendialog <8, 2004, Frankfurt, Main>
1
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Journal of business research : JBR
246
The journal of brand management : an international journal
231
The journal of product & brand management
194
Journal of retailing and consumer services
141
European journal of marketing : EJM
56
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Journal of strategic marketing
38
Marketing intelligence & planning
37
SpringerLink / Bücher
37
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
International journal of hospitality management
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of consumer marketing
28
Journal of marketing
27
Journal of the Academy of Marketing Science
27
Brands and branding
26
Business horizons
26
Journal of fashion marketing and management
26
Journal of promotion management : JPM
26
Journal of international consumer marketing
25
International journal of consumer studies
24
Journal of marketing management : MM
24
Journal of promotion management : innovations in planning and applied research
24
Cogent business & management
23
Journal of global marketing
23
The IUP journal of brand management : IJBRM
23
International journal of advertising : the review of marketing communications
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Journal of retailing
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Qualitative market research : an international journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
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ECONIS (ZBW)
5,211
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1
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
2
Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
Saved in:
3
Content posted by Spanish automotive sector brands on YouTube : branded content, insights and environmental commitment
Castelló-Martínez, Araceli
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10014288223
Saved in:
4
Social media fostering happiness management : three luxury brands case study on Instagram
Castillo-Abdul, Bárbara
;
Pérez-Escoda, Ana
;
Civila, Sabina
- In:
Corporate governance : international journal of …
22
(
2022
)
3
,
pp. 491-505
Persistent link: https://www.econbiz.de/10013369190
Saved in:
5
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
6
Reverse Product Placement : eine empirische Untersuchung der Verhaltensrelevanz fiktiver Dienstleistungsmarken
Kanitz, Christopher
;
Muzellec, Laurent
;
Schade, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 233-247
Persistent link: https://www.econbiz.de/10009792230
Saved in:
7
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
8
Appealing to tourists via branded entertainment : from theory to practice
Hudson, Simon
;
Tung, Vincent
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 123-137
Persistent link: https://www.econbiz.de/10011485043
Saved in:
9
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
10
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
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