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Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
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Effectiveness of in-game advertisements within role-playing games
Guerra, Luis; Saxena, Deepak - In: International journal of electronic marketing and … 13 (2022) 3, pp. 280-299
Persistent link: https://www.econbiz.de/10014309738
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Understanding the role of brand salience in brand choice decisions in the charity sector
Ngo, Liem Viet; Gregory, Gary; Miller, Ryan; Lu, Lu - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 258-270
Persistent link: https://www.econbiz.de/10013384444
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Stochastic consumer brand choice models : Purely behavioral and decision models
Böcker, Franz - 1981
Persistent link: https://www.econbiz.de/10000010759
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Choices from sets including remembered brands : use of recalled attributes and prior overall evaluations
Lynch, John G. - In: Journal of consumer research : JCR ; an … 15 (1988) 2, pp. 169-184
Persistent link: https://www.econbiz.de/10001063619
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Brands and food-related decision making in the laboratory : how does food branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent e...
Boyland, Emma J.; Christiansen, Paul - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10011415789
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Adolescents' market segmentation : using CSI as a tool
Singh, Rashmi; Singh, Janmejay - In: Vision : the journal of business perspective 21 (2017) 4, pp. 425-435
Persistent link: https://www.econbiz.de/10011833632
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Preference reversal for copycat brands : uncertainty makes imitation feel good
Horen, Femke van; Pieters, Rik - In: Journal of economic psychology : research in economic … 37 (2013), pp. 54-64
Persistent link: https://www.econbiz.de/10010234305
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Semiparametric estimation joint discrete/continuous choice models
Heyen, Keith Allan - 1992
Persistent link: https://www.econbiz.de/10000950814
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Neuronale Netze zur Bestimmung nichtlinearer Nutzenfunktionen in Markenwahlmodellen
Probst, Markus - 2002
Persistent link: https://www.econbiz.de/10001629297