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Kim, Sojung
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International journal of advertising : the review of marketing communications
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The journal of corporate finance : contracting, governance and organization
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The journal of product & brand management
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ECONIS (ZBW)
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Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
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2
Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung
;
Luk, Ka Yi
;
Xia, Binfang
;
Xu, Nan
;
Yin, Xinzhu
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 824-842
Persistent link: https://www.econbiz.de/10012260278
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3
Tunneling through trademarks
Kim, Sojung
;
Kim, U-chʾan
- In:
The journal of corporate finance : contracting, …
76
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013494271
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