Narrow search
Showing 1 - 10 of 4,214
Cover Image
The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
Cover Image
Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon; Lee, Hyong-june - In: Journal of hospitality marketing & management 26 (2017) 6, pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
Cover Image
The relationship between branding of economic newspapers and customers' satisfaction in metropolitan countries
Hajioghli, Hassan Karbalaei; Farhangi, Ali Akbar; … - In: Journal of urban economics and management : a quarterly … 6 (2018) 22, pp. 111-122
Persistent link: https://www.econbiz.de/10011883331
Cover Image
The relationship between brand experience, brand personality and customer loyalty
Pham Thi Minh Ly; Le Tuan Loc - In: International journal of business and economics 16 (2017) 2, pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Cover Image
Brand-switching in Nigerian banks : evidence from critical incidents
Njoku, Maria-Stella Etomchi; Nduka, Chinedum; Okocha, … - In: Global journal of business research : GJBR 9 (2015) 3, pp. 83-89
Persistent link: https://www.econbiz.de/10011384488
Cover Image
The effect of brand experience and service quality on customer loyalty mediated by customer satisfaction
Nadhifa, Shafira; Sunaryo; Surachman - 2023
Persistent link: https://www.econbiz.de/10014420177
Cover Image
The model development of industrial brand loyalty : assessing the rational and emotional aspects as antecedents of loyalty
Samudro, Andreas; Susanti, Vonny - In: Cogent business & management 8 (2021) 1, pp. 1-27
The purpose of the study is to develop a brand loyalty model with perspectives from rational and emotional aspects. The research investigates the relevant antecedents of the brand loyalty model with the respondents from various industries in the chemical emulsion market. The research is a...
Persistent link: https://www.econbiz.de/10012663810
Cover Image
The relationship between employee self-concept, brand identity, brand pride and brand citizenship behaviour and customer satisfaction
Abadi, Sara Jahan; Mahdavipour, Zahra; Rezaei, Ali; … - In: International journal of business excellence : IJBEX 23 (2021) 2, pp. 171-187
Persistent link: https://www.econbiz.de/10012506650
Cover Image
Reflective model of brand awareness on repurchase intention and customer satisfaction
Ilyas, Gunawan Bata; Rahmi, Sri; Tamsah, Hasmin; Munir, … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 9, pp. 427-438
Persistent link: https://www.econbiz.de/10012670917
Cover Image
The impacts of brand experiences on customer satisfaction and electronic word of mouth
Almohaimmeed, Bader - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 695-703
The problem addressed in this study is that the impact of the customer experience on the achievement of positive customer outcomes is still unknown in Arabic restaurants. Hence, the aim of this study is to explore the effect of brand experience, as measured through sensory, emotional,...
Persistent link: https://www.econbiz.de/10012502455