Reflective model of brand awareness on repurchase intention and customer satisfaction
Year of publication: |
2020
|
---|---|
Authors: | Ilyas, Gunawan Bata ; Rahmi, Sri ; Tamsah, Hasmin ; Munir, Abdul Razak ; Putra, Aditya Halim Perdana Kusuma |
Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 9, p. 427-438
|
Subject: | Brand Awareness | Customer Satisfaction | Repurchase Intention | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
-
Aslam, Wajeeha, (2018)
-
Young consumers' loyalty towards premium and non-premium shoe brands
Singh, Pankaj Kumar, (2021)
-
The effect of sponsor's brand on consumer-brand relationship in sport sponsorship
Lee, Jung-Yong, (2019)
- More ...
-
Tamsah, Hasmin, (2023)
-
Tamsah, Hasmin, (2023)
-
Ilyas, Gunawan Bata, (2019)
- More ...