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The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo; Funk, Daniel C.; Lock, Daniel - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
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Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.; Filo, Kevin; McDonald, Heath; Funk, … - In: Sport management review 16 (2013) 3, pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
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The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.; Pentecost, Robin D.; Funk, Daniel C. - In: Sport management review 17 (2014) 3, pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
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Developing a conceptual understanding of consumer-based league brand associations
Kunkel, Thilo; Funk, Daniel C.; King, Ceridwyn - In: Journal of sport management : the official journal of … 28 (2014) 1, pp. 49-67
Persistent link: https://www.econbiz.de/10010367438
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Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob; Walker, Matthew; Yoshida, Masayuki; Ko, Yong Jae - In: Journal of marketing theory and practice 19 (2011) 4, pp. 407-422
Persistent link: https://www.econbiz.de/10009383562