Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Year of publication: |
2013
|
---|---|
Authors: | Doyle, Jason P. ; Filo, Kevin ; McDonald, Heath ; Funk, Daniel C. |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 16.2013, 3, p. 285-297
|
Subject: | Double jeopardy | Attitudinal loyalty | Brand associations | Sport fans | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Markenführung | Brand management | Profisport | Professional sports | Markenartikel | Brand | Sportorganisation | Sport organization | Marktanteil | Market share | Markenimage | Brand image |
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