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A two-level evaluation of mobile travel websites using the visitor experience and the brand presentation

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The incorporation of Mainland Chinese tourists' experiences into the Taiwan hotel branding process

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Valuation of the Hamrah-e-Aval brand based on brand valuation models using Topsis multi-criteria decision-making model

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An Empirical study of Brand Marketing Using TOPSIS MCDM Method

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support the promise and uses services. Ideal solution (TOPSIS) is a technique for prioritizing by similarity is a multi …-criterion decision analysis method. TOPSIS is the alternative positive ideal solution of choice short geometric distance from (PIS … TOPSIS what is more, the criteria are increasing uniformly are coming or going. In many scale problems parameters or criteria …

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Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach

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Country-of-origin effects on Chinese consumption of branded foreign products

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How individual value structures shape smart shopping experience and brand choices : an international perspective

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Expanding the boundary of brand extensions through brand relationship quality

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Modelling research on consumer attitude toward car brands

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