A two-level evaluation of mobile travel websites using the visitor experience and the brand presentation
Year of publication: |
2020
|
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Authors: | McCabe, Mary Beth ; Weaver, Richard |
Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 2536557-5. - Vol. 13.2020, 1, p. 23-34
|
Subject: | Branding | Websites | Mobile | Marketing | Travel Marketing | Website | Markenführung | Brand management | Online-Marketing | Internet marketing | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism | Markenartikel | Brand | Mobilkommunikation | Mobile communications |
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