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Brand
Konsumentenverhalten
78,766
Consumer behaviour
78,335
Theorie
11,449
Theory
11,278
Beziehungsmarketing
8,941
Relationship marketing
8,929
Markenführung
7,394
Brand management
7,391
Multi-criteria analysis
7,140
Multikriterielle Entscheidungsanalyse
7,100
Markenimage
6,811
Brand image
6,787
Urlaubsverhalten
5,993
Holiday behaviour
5,972
Kundenzufriedenheit
5,944
Customer satisfaction
5,942
Online-Handel
5,405
Online retailing
5,392
USA
5,024
United States
4,827
Social Web
4,737
Social web
4,735
Dienstleistungsqualität
4,583
Service quality
4,580
Online-Marketing
4,453
Internet marketing
4,429
Deutschland
4,198
Markenartikel
4,195
Einzelhandel
4,090
Retail trade
4,012
Tourismus
3,933
Germany
3,893
Tourism
3,888
Electronic Commerce
3,570
Verbraucherverhalten
3,557
Werbewirkung
3,550
Advertising effects
3,513
E-commerce
3,459
Experiment
3,437
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2,048
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623
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3,431
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766
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2
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94
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40
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38
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25
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25
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12
Bibliography included
12
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8
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8
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8
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7
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4
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7
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Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fetscherin, Marc
15
Fournier, Susan
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Bronnenberg, Bart J.
11
Huber, Frank
11
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Veloutsou, Cleopatra
10
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Park, C. Whan
9
Thomson, Matthew
9
Trinh, Giang
9
Usman, Osly
9
Abratt, Russell
8
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National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Information Resources Management Association
3
Europäische Kommission
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Verlag Dr. Kovač
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
230
The journal of brand management : an international journal
185
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of strategic marketing
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
International journal of hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
Journal of retailing
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
SpringerLink / Bücher
19
International journal of retail & distribution management
18
Young consumers : insight and ideas for responsible marketers
18
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ECONIS (ZBW)
4,197
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81
Sequential entry, experience goods and brand loyalty
Gabszewicz, Jean Jaskold
;
Pepall, Lynne
;
Thisse, …
-
1990
Persistent link: https://www.econbiz.de/10000802593
Saved in:
82
Quality perceptions and asymmetric switching between brands
Allenby, Greg M.
;
Rossi, Peter E.
-
1990
Persistent link: https://www.econbiz.de/10000811127
Saved in:
83
Kommunikations-Analyse : Frauen in Deutschland ; Einstellungen, Marken, Medien
Hamburg : Gruner + Jahr
-
1.1984 - 8.1998; 2000 - 2012; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000434188
Saved in:
84
Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas
-
1994
Persistent link: https://www.econbiz.de/10000374649
Saved in:
85
Das Ehrenberg-Modell zur Prognose des Wiederkäuferverhaltens : eine empirische Überprüfung bei Produkten des täglichen Bedarfs
Righetti, Claudio
-
1997
Persistent link: https://www.econbiz.de/10000622319
Saved in:
86
Informationsintegration bei der Produktbeurteilung : eine empirische Studie unter besonderer Berücksichtigung der Produktvertrautheit und des Produktinvolvements ; mit 89 Tabellen
Enders, Andreas
-
1997
Persistent link: https://www.econbiz.de/10000628107
Saved in:
87
Kids-Verbraucher-Analyse : KVA ; junge Zielgruppen 6 - 17 Jahre ; Berichtsband
Egmont-Ehapa-Verlag <Stuttgart>
;
Ehapa-Verlag <Stuttgart>
-
Stuttgart : Egmont-Ehapa-Verl.
;
anfangs: Stuttgart : …
-
1994-2013 [?]
Persistent link: https://www.econbiz.de/10000608265
Saved in:
88
Branding
Randall, Geoffrey
-
1997
Persistent link: https://www.econbiz.de/10000610622
Saved in:
89
Stochastic consumer brand choice models : Purely behavioral and decision models
Böcker, Franz
-
1981
Persistent link: https://www.econbiz.de/10000010759
Saved in:
90
Product knowledge, consumer knowledge, and brand loyalty : some empirical evidence about their relationships
Amine, Abdelmajid
- In:
New developments and approaches in consumer behavior …
,
(pp. 169-184)
.
1998
Persistent link: https://www.econbiz.de/10001299794
Saved in:
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