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Brand
Brand management
17,500
Markenführung
17,086
Consumer behaviour
7,489
Konsumentenverhalten
7,446
Markenimage
7,101
Brand image
7,011
Markenartikel
5,243
Relationship marketing
2,570
Beziehungsmarketing
2,568
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2,193
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1,927
Social web
1,924
Online-Marketing
1,715
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1,675
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1,440
Marketing management
1,432
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1,316
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1,215
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1,156
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1,145
Marketing
935
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874
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872
Werbung
803
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782
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723
Theorie
703
Theory
699
Einzelhandel
695
Retail trade
681
Digitale Medien
680
Corporate reputation
663
Firmenimage
663
Brand loyalty
662
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651
Customer satisfaction
640
Kundenzufriedenheit
631
Internationales Marketing
626
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626
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Baumgarth, Carsten
22
Burmann, Christoph
20
De Chernatony, Leslie
20
Phau, Ian
20
Fournier, Susan
19
Keller, Kevin Lane
19
Sarkar, Abhigyan
18
Melewar, T. C.
17
Esch, Franz-Rudolf
16
Fetscherin, Marc
16
Dawes, John
15
Khan, Imran
14
Ko, Eunju
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Guzman, Francisco
13
Japutra, Arnold
13
Steenkamp, Jan-Benedict E. M.
13
Loureiro, Sandra Maria Correia
12
Romaniuk, Jenni
12
Sattler, Henrik
12
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12
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11
Schmidt, Holger J.
11
Trinh, Giang
11
Veloutsou, Cleopatra
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Bruhn, Manfred
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Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
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10
Sreejesh, S.
10
Uggla, Henrik
10
Foroudi, Pantea
9
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9
Han, Heesup
9
Khamitov, Mansur
9
Koll, Oliver
9
Kumar, Vikas
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Springer Fachmedien Wiesbaden
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NetLibrary, Inc
7
Information Resources Management Association
4
Books on Demand GmbH <Norderstedt>
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Lithuanian University of Agriculture
2
Verlag Dr. Kovač
2
American Marketing Association
1
Brandsboard e.V.
1
Chambre de commerce et d'industrie de Paris
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Helmut-Schmidt-Universität
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Wirtschafts- und Sozialwissenschaften des Landbaus <München> / Abteilung Marktlehre der Agrar- und Ernährungswirtschaft
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
International Institute of Social and Economic Sciences
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationaler Markentag <3, 2009, Wien>
1
Internationales Design Zentrum Berlin
1
Kraft Foods Deutschland GmbH & Co. KG
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Markendialog <15, 2011, Berlin>
1
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Published in...
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Journal of business research : JBR
246
The journal of brand management : an international journal
238
The journal of product & brand management
194
Journal of retailing and consumer services
141
European journal of marketing : EJM
56
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Journal of strategic marketing
38
Marketing intelligence & planning
37
SpringerLink / Bücher
37
Journal of marketing communications
33
Journal of the Academy of Marketing Science
33
Marketing letters : a journal of research in marketing
33
International journal of hospitality management
31
European journal of marketing
30
Journal of marketing
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of consumer marketing
28
Brands and branding
26
Business horizons
26
Journal of fashion marketing and management
26
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
International journal of consumer studies
24
Journal of marketing management : MM
24
Journal of promotion management : innovations in planning and applied research
24
Cogent business & management
23
Journal of global marketing
23
The IUP journal of brand management : IJBRM
23
International journal of advertising : the review of marketing communications
22
International journal of market research
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Journal of retailing
21
Journal of consumer research : JCR ; an interdisciplinary journal
20
Qualitative market research : an international journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
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ECONIS (ZBW)
5,229
RePEc
11
BASE
2
Other ZBW resources
1
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The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
2
Souveräne Markenführung : Managementkonzept zur Führung von Marken im Zeitalter von Social Media
Kramer, Klaas
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008648622
Saved in:
3
Industrial branding in the digital age
Lipiäinen, Heini Sisko
;
Karjaluoto, Heikki
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 733-741
Persistent link: https://www.econbiz.de/10011382403
Saved in:
4
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
5
Total Digital? : zum Wandel des Markenkonzepts im 21. Jahrhundert
Heun, Thomas
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 1-12)
.
2020
Persistent link: https://www.econbiz.de/10012292428
Saved in:
6
Die Erweckung des Verbrauchers : zum Nutzen von Marken im Zeitalter digitaler Medien
Heun, Thomas
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 33-49)
.
2020
Persistent link: https://www.econbiz.de/10012292447
Saved in:
7
Digitale Desintegration? : warum das Konzept der Integrierten Kommunikation (noch) keine Antwort auf Fragen der digitalen Markenführung liefert
Rademacher, Lars
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 51-68)
.
2020
Persistent link: https://www.econbiz.de/10012292449
Saved in:
8
Die Marke als Redaktion : Überlegungen zu einer Hybridkategorie in der Markenkommunikation im digitalen Zeitalter
Schmid, Sebastian
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 69-92)
.
2020
Persistent link: https://www.econbiz.de/10012292504
Saved in:
9
Multisensory brand experiences in digital media
Musiolik, Thomas Heinrich
;
Karunanayaka, Kasun
;
Cheok, …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
36
(
2019
)
1
,
pp. 52-57
Persistent link: https://www.econbiz.de/10012010912
Saved in:
10
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
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