Multisensory brand experiences in digital media
Year of publication: |
2019
|
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Authors: | Musiolik, Thomas Heinrich ; Karunanayaka, Kasun ; Cheok, Adrian David |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 36.2019, 1, p. 52-57
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Subject: | Markenartikel | Brand | Digitale Medien | Digital media | Markenführung | Brand management | Online-Marketing | Internet marketing | Mediensektor | Media industries | Konsumentenverhalten | Consumer behaviour |
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