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Do brands serve as reliable signals of nutritional quality? : the case of breakfast cereals
Roth, Yefim - In: Journal of food products marketing 23 (2017) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10011708041
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Front of pack labels enhance attention to nutrition information in novel and commercial brands
Becker, Mark W.; Bello, Nora M.; Sundar, Raghav P.; … - In: Food policy : economics planning and politics of food … 56 (2015), pp. 76-86
Persistent link: https://www.econbiz.de/10011434336
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Perceived value, peer influence, flavour variety and brand association as antecedents of soft drinks consumption intention amongst young consumers
Ligaraba, Neo; Chinje-Bodiong, Nathalie B.; Nyagadza, … - In: African journal of business and economic research : AJBER 18 (2023) 4, pp. 235-250
Persistent link: https://www.econbiz.de/10014574273
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Die Analyse der Preiswirkung auf die Markenwahl : eine nichtparametrische Modellierung
Boztuğ, Yasemin - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001687352
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Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize; Du Preez, Ronel; Van der … - In: International business and economics research journal 13 (2014) 6, pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
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How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers' alcoholic drink purchases?
Temesi, Ágoston; Lakner, Zoltán; Unger-Plasek, Brigitta - In: International journal of wine business research 35 (2023) 4, pp. 521-537
Persistent link: https://www.econbiz.de/10014432814
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Brands and food-related decision making in the laboratory : how does food branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent e...
Boyland, Emma J.; Christiansen, Paul - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10011415789
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"What brand do you eat?" : the influence of food brands within children’s peer groups
Hemar-Nicolas, Valérie; Gollety, Mathilde; Damay, Coralie - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 316-331
Persistent link: https://www.econbiz.de/10011443559
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The battle between brands and nutritional labels : how brand familiarity decreases consumers' alertness toward traffic light nutritional labels
Vizcaíno, Franklin Velasco; Velasco, Alexandra - In: Journal of business research : JBR 101 (2019), pp. 637-650
Persistent link: https://www.econbiz.de/10012103530
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Changes in the effect of credence cues on restaurant delivery service under different health risks
Kim, Jewoo; Kim, Jaewook; Wang, Yiqi - In: International journal of contemporary hospitality management 34 (2022) 2, pp. 737-758
Persistent link: https://www.econbiz.de/10013164497