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Journal of business research : JBR
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Journal of retailing and consumer services
150
Psychology & marketing
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European journal of marketing : EJM
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Asia Pacific journal of marketing and logistics
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Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of marketing communications
32
Journal of strategic marketing
31
Journal of the Academy of Marketing Science
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of fashion marketing and management
30
Journal of international consumer marketing
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Marketing intelligence & planning
29
International journal of hospitality management
27
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : innovations in planning and applied research
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International journal of consumer studies
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Journal of global marketing
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Journal of marketing
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International journal of advertising : the review of marketing communications
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Cogent business & management
22
European journal of marketing
22
International marketing review
22
The IUP journal of brand management : IJBRM
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of retailing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of advertising : the quarterly review of marketing communications
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Journal of international marketing
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SpringerLink / Bücher
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Young consumers : insight and ideas for responsible marketers
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International journal of market research
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ECONIS (ZBW)
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1
Do brands serve as reliable signals of nutritional quality? : the case of breakfast cereals
Roth, Yefim
- In:
Journal of food products marketing
23
(
2017
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011708041
Saved in:
2
Front of pack labels enhance attention to nutrition information in novel and commercial brands
Becker, Mark W.
;
Bello, Nora M.
;
Sundar, Raghav P.
; …
- In:
Food policy : economics planning and politics of food …
56
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011434336
Saved in:
3
Perceived value, peer influence, flavour variety and brand association as antecedents of soft drinks consumption intention amongst young consumers
Ligaraba, Neo
;
Chinje-Bodiong, Nathalie B.
;
Nyagadza, …
- In:
African journal of business and economic research : AJBER
18
(
2023
)
4
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014574273
Saved in:
4
Die Analyse der Preiswirkung auf die Markenwahl : eine nichtparametrische Modellierung
Boztuğ, Yasemin
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001687352
Saved in:
5
Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize
;
Du Preez, Ronel
;
Van der …
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
Saved in:
6
How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers' alcoholic drink purchases?
Temesi, Ágoston
;
Lakner, Zoltán
;
Unger-Plasek, Brigitta
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 521-537
Persistent link: https://www.econbiz.de/10014432814
Saved in:
7
Brands and food-related decision making in the laboratory : how does food branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent e...
Boyland, Emma J.
;
Christiansen, Paul
- In:
Journal of agricultural & food industrial organization
13
(
2015
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011415789
Saved in:
8
"What brand do you eat?" : the influence of food brands within children’s peer groups
Hemar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10011443559
Saved in:
9
The battle between brands and nutritional labels : how brand familiarity decreases consumers' alertness toward traffic light nutritional labels
Vizcaíno, Franklin Velasco
;
Velasco, Alexandra
- In:
Journal of business research : JBR
101
(
2019
),
pp. 637-650
Persistent link: https://www.econbiz.de/10012103530
Saved in:
10
Changes in the effect of credence cues on restaurant delivery service under different
health
risks
Kim, Jewoo
;
Kim, Jaewook
;
Wang, Yiqi
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 737-758
Persistent link: https://www.econbiz.de/10013164497
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