Brand revitalization is a process, which is closely connected to recovering a brand, whose offer of products, as well as the consumer's attention in its competitive market are in vain. Even so, the core of a brand needs to be clearly defined, in order for brand revitalization to be successfully...

This paper reviews the concept of place brand identity within the supply side aspect of place branding. With no widely accepted model of place brand identity, the paper proposes a new model, which has its roots in marketing, tourism and sociological theory. The model focuses on the country brand...