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Processing different degrees of logo change : when higher levels of brand consciousness decrease openness to substantial logo changes

Grinsven, Bo; Das, Enny - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1710-1727

Persistent link: https://www.econbiz.de/10011449284

Conceptualizing and measuring resistance to change in brand relationships

Ramaswami, Sridhar N.; Raju, Sekar; Page, Dana C. - In: Journal of Indian business research 8 (2016) 3, pp. 180-204

Persistent link: https://www.econbiz.de/10011718863

Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands

Han, C. M.; Khvoynitskaya, Polina - In: Journal of international consumer marketing 27 (2015) 5, pp. 403-413

Persistent link: https://www.econbiz.de/10011410277

Transforming consumers into brands : tracing transformation processes of the practice of blogging

Erz, Antonia; Christensen, Anna-Bertha Heeris - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 69-82

Persistent link: https://www.econbiz.de/10011920063

Old vs. new brands in transitional economies : a study of consumers in Serbia

Babić, Petar - In: Megatrend review : the international review of applied … 9 (2012) 1, pp. 223-241

Persistent link: https://www.econbiz.de/10009664045

The impact of social media marketing on purchase intention in a transition economy : the mediating role of brand awareness and brand engagement

Emini, Adelina; Zeqiri, Jusuf - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 256-266

The study aimed to investigate the impact of social media marketing on purchase intention among consumers in Kosovo as a transition economy. The survey research has been conducted with a sample of 334 respondents in Kosovo, using an online survey tool for response collection. Structural equation...

Persistent link: https://www.econbiz.de/10013170486