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International journal of management concepts and philosophy : IJMCP
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Determinants of private label purchase in food category : role of product, consumer and store factors
Jayakrishnan, S.
;
Chikhalkar, Rekha D.
;
Chaudhuri, Ranjan
- In:
International journal of management concepts and …
9
(
2015/2016
)
2
,
pp. 93-119
Persistent link: https://www.econbiz.de/10011725371
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2
Brand experience : development of the conceptual framework and critical research propositions
Kharat, Mukesh Govind
;
Chikhalkar, Rekha D.
;
Jha, Manoj …
- In:
International journal of management concepts and …
11
(
2018
)
3
,
pp. 340-363
Persistent link: https://www.econbiz.de/10011961144
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