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What makes punks worthy? : val...
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Brand
Luxury goods
2,615
Luxusgüter
2,601
Pricing
2,226
pricing
2,225
Consumer behaviour
1,858
Konsumentenverhalten
1,794
Pricing strategy
1,188
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1,177
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1,112
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1,111
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980
Brand management
897
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888
valuation
865
Virtuelle Währung
717
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715
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583
Markenartikel
462
Brand image
435
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434
Preiskartell
390
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382
Mode
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352
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World
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cryptocurrencies
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Lieferkette
323
Game theory
318
USA
288
Spieltheorie
285
United States
283
PRICING
245
Bitcoin
244
Retail trade
243
Einzelhandel
240
Online-Marketing
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Internet marketing
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31
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Phau, Ian
16
Ko, Eunju
11
Uggla, Henrik
7
Meurer, Jörg
6
Heine, Klaus
5
Seo, Yuri
5
Shukla, Paurav
5
Atwal, Glyn
4
Cheah, Isaac
4
Gurzki, Hannes
4
Kapferer, Jean-Noël
4
König, Verena
4
Mosca, Fabrizio
4
Nagasawa, Shin'ya
4
Powell, Shaun M.
4
Shimul, Anwar Sadat
4
Turunen, Linda Lisa Maria
4
Buchanan-Oliver, Margo
3
Burmann, Christoph
3
Casalegno, Cecilia
3
Chen, Jing
3
Dawes, John
3
Doval, Jyoti
3
Hagtvedt, Henrik
3
Hennigs, Nadine
3
Joy, Annamma
3
Khalifa, Dina
3
Loginova, Oksana
3
Massi, Marta
3
Parguel, Béatrice
3
Pathak, Abhishek
3
Paul, Justin
3
Purohit, Sonal
3
Schade, Michael
3
Septianto, Felix
3
Turrini, Alex
3
Valette-Florence, Pierre
3
Wang, Ying
3
Wiedmann, Klaus-Peter
3
Woisetschläger, David
3
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Universität des Saarlandes
1
Université Paris-Dauphine (Paris IX)
1
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1
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Journal of business research : JBR
43
The journal of brand management : an international journal
30
Journal of retailing and consumer services
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Journal of fashion marketing and management
15
The journal of product & brand management
14
International journal of advertising : the review of marketing communications
7
Journal of global fashion marketing : JGfM
7
Psychology & marketing
6
Developing successful global strategies for marketing luxury brands
5
Marketing : ZFP ; journal of research and management
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
SpringerLink / Bücher
4
The IUP journal of brand management : IJBRM
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
European journal of operational research : EJOR
3
International journal of contemporary hospitality management
3
Journal of consumer marketing
3
Journal of marketing
3
Journal of revenue and pricing management
3
Journal of strategic marketing
3
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
Strategic change
3
Working paper series / Department of Economics, University of Missouri-Columbia
3
Young consumers : insight and ideas for responsible marketers
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Building consumer-brand relationship in luxury brand management
2
Business horizons
2
European journal of marketing : EJM
2
International journal of business and globalisation : IJBG
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International journal of wine business research : IJWBR
2
Journal of consumer behaviour
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ECONIS (ZBW)
460
RePEc
1
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1
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10
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461
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date (oldest first)
1
NFT
luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
2
Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands
Wang, Ying
;
Song, Yiping
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
Saved in:
3
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
4
Signaling green! : firm ESG signals in an interconnected environment that promote brand
valuation
Lee, Michael T.
;
Raschke, Robyn L.
;
Krishen, Anjala S.
- In:
Journal of business research : JBR
138
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013197774
Saved in:
5
Brand
valuation
at the crossroad of researches in Accounting, Finance, Management Control and Marketing
Farjaudon, Anne-Laure
-
Université Paris-Dauphine (Paris IX)
-
2005
Persistent link: https://www.econbiz.de/10010905285
Saved in:
6
Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
7
L' imitation et la contrefaçon peuvent-elles être bénéfiques aux firmes originales? : Une analyse critique des arguments
Grolleau, Gilles
- In:
Revue internationale de droit économique
23
(
2009
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003821759
Saved in:
8
Special issue: Luxury brands
Okonkwo, Uché
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003847225
Saved in:
9
Luxury world : the past, present and future of luxury brands
Tungate, Mark
-
2009
Persistent link: https://www.econbiz.de/10003853874
Saved in:
10
Contrefaçon et ostentation
Maître, Philippe
;
Perrino, Muriel
- In:
Revue d'économie industrielle
117
(
2007
)
1
,
pp. 75-92
Persistent link: https://www.econbiz.de/10003480994
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