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Experiences of brands and national identity
Bulmer, Sandy; Buchanan-Oliver, Margo - In: Australasian marketing journal 18 (2010) 4, pp. 199-205
Persistent link: https://www.econbiz.de/10008738320
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Brand resources for the construction of national identity?
Bulmer, Sandy; Buchanen-Oliver, Margo - 2006
Persistent link: https://www.econbiz.de/10003582862
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Contextualising brand consumption experiences : a multi-modal enabling technique
Bulmer, Sandy; Buchanan-Oliver, Margo - In: Qualitative market research : an international journal 17 (2014) 2, pp. 151-167
Persistent link: https://www.econbiz.de/10010348848