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Smooth quantile-based modeling of brands sales, price and promotional effects from retail scanner panels

Haupt, Harry; Kagerer, Kathrin; Steiner, Winfried J. - In: Journal of applied econometrics 29 (2014) 6, pp. 1007-1028

Persistent link: https://www.econbiz.de/10010492736

Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits

Lang, Stefan; Steiner, Winfried J.; Weber, Anett; … - In: European journal of operational research : EJOR 246 (2015) 1, pp. 232-241

Persistent link: https://www.econbiz.de/10011341652

Flexible estimation of time-varying effects for frequently purchased retail goods : a modeling approach based on household panel data

Baumgartner, Bernhard; Guhl, Daniel; Kneib, Thomas; … - In: OR spectrum : quantitative approaches in management 40 (2018) 4, pp. 837-873

Persistent link: https://www.econbiz.de/10011959609

Estimating time-varying parameters in brand choice models : a semiparametric approach

Guhl, Daniel; Baumgartner, Bernhard; Kneib, Thomas; … - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 394-414

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Semiparametric multinomial logit models for analysing consumer choice behaviour

Kneib, Thomas; Baumgartner, Bernhard; Steiner, Winfried J. - In: Advances in statistical analysis : AStA ; a journal of … 91 (2007) 3, pp. 225-244

Persistent link: https://www.econbiz.de/10003558110

Semiparametric multinomial logit models for analysing consumer choice behaviour

Kneib, Thomas (contributor); … - 2006

The multinomial logit model (MNL) is one of the most frequently used statistical models in marketing applications. It allows to relate an unordered categorical response variable, for example representing the choice of a brand, to a vector of covariates such as the price of the brand or variables...

Persistent link: https://www.econbiz.de/10003421246