Smooth quantile-based modeling of brands sales, price and promotional effects from retail scanner panels
Harry Haupt, Kathrin Kagerer and Winfried J. Steiner
| Year of publication: |
2014
|
|---|---|
| Authors: | Haupt, Harry ; Kagerer, Kathrin ; Steiner, Winfried J. |
| Published in: |
Journal of applied econometrics. - Chichester : Wiley-Blackwell, ISSN 0883-7252, ZDB-ID 633941-4. - Vol. 29.2014, 6, p. 1007-1028
|
| Subject: | Werbewirkung | Advertising effects | Markenartikel | Brand | Preiswettbewerb | Price competition | Absatz | Sales | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010492736