Joji Alex N.; Abraham, Ajin Mathew - In: Vision 19 (2015) 1, pp. 1-12
Purpose:The main purpose of this study is to extend the arguments of Phau and Suntornnond’s (2006) paper which has used Schaefer’s (1997) paper in investigating the different dimensions of consumer knowledge and its affect on country of origin (COO) cues for low involvement product...
