The role of consumer knowledge dimensions on country of origin effects : an enquiry of fast-consuming product in India
Joji Alex N.; Ajin Mathew Abraham
Year of publication: |
2015
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Authors: | N., Joji Alex ; Abraham, Ajin Mathew |
Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 2436323-6. - Vol. 19.2015, 1, p. 1-12
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Subject: | Brand Familiarity | Product-country Knowledge | Utilitarian Product | COO Cue | Indien | India | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Ursprungsregeln | Rules of origin |
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